Relationship Marketing: 5 Mistakes to Avoid When Systematizing Your Business

Technology is wonderful, but sometimes it allows us to hide from making human connections in business. The irony, though, is that businesses are really just a group of humans seeking connection. So, if you want to grow your business, you’ll need to make and strengthen those connections.

Use technology to your advantage with the following traits:

1. Use Systems to Manage Technology and Chaos

In short, business systems allow your business to run without you. It can’t be emphasized enough how important systems are for your organization. Putting systems in place helps you gain more clarity, control, confidence and customers for your business. When you develop systems, start with the outcome in mind and work backward from there.

Many businesses don’t make system development a priority which is a mistake. Putting systems in place will allow your organization to be more:

  • Efficient

  • Effective

  • Agile

  • Consistent

Document your systems and continue to test them over time to perfect your processes. When you manage the chaos with systems, you can focus on the human side of your company, which will help to establish an emotional connection with your audience, and the more an audience feels emotionally connected to you, the more likely they’ll be to buy from you.

2. Use Human Connection to Manage the Coldness of Technology

One of the greatest things about technology is that it can make us more efficient, however, it can also allow us to automate interactions. When we get so good at delivering our customer interactions, without any actual human interaction, we start to lose valuable relationships with people, which is not OK and not good for your business.

To ensure this doesn’t happen to you, let your systems manage your technology and basic interactions so that you can focus on the human connections that matter. Forgot how to do that?

Here are a few tips to not only reignite the human connections but grow your business as well.

3. Interact With Your Peers and Customers

Interacting and learning from your peers is invaluable.

Let’s face it, while the digital space can keep people connected, nothing replaces the value of meeting people face to face. Talk to your customers, meet with strategic partners, and become a mentor. It’s amazing how beneficial this is for yourself and your company.

Additionally, the more you interact with others, the more likely you are to build up your referral network, which as many know, can be extremely valuable in growing your business.

4. Establish the Human Connection

Why not conduct results reviews for clients? It’s a great way for you to build trust and rapport with them, while also showing what a great job you did for their business (because you did do a good job for them, right?). Getting these types of appointments on the calendar is an effortless way to stay connected.

What’s a favorite reason to establish a human connection you may ask? Just because. Going out of your way to be human with your peers and customers is often not forgotten and will go a long way in establishing a reputation within your industry.

Using an automated service like SendOutCards is the perfect way to hybridize the two: systemizing greeting, holiday cards, and gifts. Make yourself memorable, without having to remember it all yourself.

5. Get Out of the Office

Even if you don’t meet with another person, it’s important to step away from your computer and completely disconnect from technology. Getting outdoors is a popular method for many people. Stepping outside of the regular office walls often leads to the most genius ideas and gives room to think creatively and strategically. Changing your location can give you new insights that are often difficult to come by in your office chair.

Businesses are made of humans. When you have systems in place, you allow yourself more time to spend connecting with humans. When you connect with humans, you grow your business.

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